The purpose of this paper is to present a "contestation model" that grasps innovation as the formation of the new social relationship. Based on the contestation model discussed in the case study, we do not need to separate out the innovator organizations and reproduction organizations beforehand. Further, given the premise of the existence of innovator organizations, nor is there a need to take linear theories that search for the technical and social conditions necessary for their survival. Amidst the unceasing process of contestation, individuals and organizations plan their survival by forging alliances with the necessary affected people sometimes as innovator organizations and sometimes as reproduction organizations. Through this explanatory diagram, we can rethink innovation as the formation of new social relationships by distancing ourselves from the pre-established harmony which was the cause of harsh criticism toward the evolutionary approach.