コンピュータ・ソフトウェアの階層介入戦略の考察 : ドミナント化の仕組みの仮説的推論とJavaとVMwareの事例を通じた階層介入戦略上の知見

抄録

This paper argues that a layer strategy on the computer software that intends to transfer the dominant situation of existing platform products to a new interventional complementary platform product in the computer software layer stack. Firstly, the deductive hypotheses led by the previous works demonstrate the relation between 3 dominant factors and 4 controllable items in the paper. Secondly, the inductive hypotheses are proposed by illustrating Java and VMware cases. Consequently, strategic findings, i.e. product commoditization and life prolonging for the neighboring layer, breaking the bundle situation composed of upper and lower platform products and the trade-off between product diffusion and gain in profitability, have been relieved. The paper verifies that layer intervention strategy affects on the relation between the layers (platform products) by intervening and adding a completely new layer into the layer stack. On this point, layerintervention strategy is unique, compared with that of the late comer complementary platform products. The bridging function acting between the layers in the layer stack has an effect upon the neighboring layer with the high liquidity of accessible users based on each layer and the low inevitability of platform products choice.