This study examines the requirements for the retention of collective strategy among multiple companies without profit reciprocity. In general, the joint order system, which is a collective strategy method, has collapsed because it results in conflicts of power and interests among members. In such cases, members use the system only to generate profits; thus, the joint order system becomes a zero-sum game. However, there are some cases, like Kyoto Shisaku Net, where the joint order system has proven successful. The success of such a system can be attributed to relationship building with the intent to improve the ability to yield valuable results and maintain a non-zero-sum standpoint. Through the case study of Kyoto Shisaku Net, we confirmed three major requirements that need to be fulfilled if the joint order system is to be retained as a collective strategy. First, members must share the purpose of the joint order system as a collective strategy. However, an important addition to this fact is that the members should consider the joint order system as an opportunity to explore and exploit, rather than use it just to earn profits. Second, members should acquire different unique technologies, which will enable them share their roles and expertise. This, in turn, can help evade the possibilities of cannibalization, power opposition, and system collapse. Third, as an extension to the first point, mechanism to control and avoid opportunism should be embedded in the system. On one hand, members contribute to the joint order system by paying annual fees and performing their duties. On the other hand, they receive returns in the form of an enhancement in the dispatch and collection of information as well as scope of proposal development, an improvement in personal skills, strengths, and competitiveness, better possibilities of skill conversion on possession of technologies, and increased creativity, all of which will be helpful for running their companies' businesses in future. Thus, the results obtained by participating members are based not just on independent efforts, but on a collective strategy.
