2009 年 5 巻 2 号 p. 195-202
Eco-labellings(Eco-labelling programs)receive a great deal of attention for these two or three decades. This paper will review the relevant literature on eco-labelling issue. It focuses on three topics: the demand for eco-label, the supply for eco-label, and market impact of eco-label. It explores some of the factors that determine consumer awareness, acceptance and behavior. It is concluded that because of the complexity of the issue and the lack of conclusive research, more research is expected in many areas.