2009 年 5 巻 3 号 p. 359-366
Consumers are required to acknowledge the influence of their actions on the environment and understand the necessity for lifestyle changes to establish a sustainable society that maintains a balance between the environment and the economy. Since environmental awareness is believed to be a significant factor in changing consumer consciousness, the Society of Non-Traditional Technology and two other organizations have proposed an environmental education system for consumers, and have been holding training courses to cultivate eco-leaders in environmental education over a three-year period. This paper will introduce the necessary skills to become eco-leaders, the education programs and materials for eco-leaders, and the effectiveness and challenges of past workshops.