抄録
This study explores how the design of communication through manned and unmanned vegetable stands can strengthen relationships between farmers and urban residents, thereby contributing to rural revitalization. Between 2021 and 2024, field experiments were conducted in Okayama, Okinawa, and Gunma Prefectures, where manned and unmanned vegetable stands were set up and evaluated through behavioral observation, surveys, and interviews. The unmanned stands were redesigned to function as communication media, allowing consumers to exchange messages with farmers via story panels, message-linked payment boxes. Findings show that these message-based interactions increase consumers’ interest in farmers, enhance their willingness to visit rural areas, and deepen their sense of connection. Factors promoting these effects include prior experiences with roadside stations, interest in local agricultural information, and expectations for shared activities. The strengthened connection to farmers further encourages visits to villages and roadside stations, producing a ripple effect on regional engagement. Moreover, high school and university students who participated in creating and managing the unmanned stands exhibited educational benefits, such as improved awareness, motivation, and understanding of agriculture, design, and communication.
https://ror.org/01x05rm94 
