Japan Marketing Journal
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Special Issue / Invited Peer-Reviewed Article
Exploratory Study of Factors Determining Outcomes of Sixth Sector Industrialization Using Secondary Data
Tetsu Kobayashi
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2019 Volume 39 Issue 1 Pages 43-60

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Abstract

Agriculture, forestry, and fisheries in Japan face serious situations due to a decline in workers and an aging population. Under these circumstances, the government has introduced measures to promote sixth sector industrialization (i.e., diversification of primary producers into processing and distribution) as a means of revitalizing these industries. However, research in this area is limited to discussion of the contents of government support measures and introduction of examples. There has been little quantitative analysis of the factors that determine the outcomes of this approach. Therefore, in this paper, we performed a quantitative analysis using the casebook of sixth sector industrialization prepared by the government. The results showed that industry revitalization was enhanced if processing and direct sales were conducted simultaneously, and that the influence on outcomes differed in the direct sales and restaurant sectors. In addition, sixth sector industrialization was more effective if there was a strong involvement with the local area.

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