Regional Activation from the viewpoint of “Supporting Sport”
2020 Volume 24 Pages 14-21
Details
2020 Volume 24 Pages 14-21
The purpose of this paper is to gain knowledge on creating sport events that are needed by local residents and contribute to regional activation from the viewpoint of “Supporting Sport”. Therefore, we conducted a questionnaire survey for the “Supporting Spot” operators, taking the Kanazawa Marathon as a case.
As a result, it is necessary to break away from “Top-down model” and “Runner priority model” and create “Partnership model” in which the “runners” and the “supporters” can share benefits by Co-Create Sport events.
