総説1 特集「after/withコロナ社会における印刷技術の挑戦」
コロナ環境下を生き残る！ ITツールで実現する印刷業の非対面営業と業務効率化
2023 年 60 巻 1 号 p. 2-4
詳細
2023 年 60 巻 1 号 p. 2-4
With the increasing number and variety of orders sent to printing companies, there has also been an increased burden on printing company salespersons. Consequently, there has been a significant decrease in the time available to clarify customers' real problems and to propose solutions, which is the original task of these salespersons. To address this issue, we propose the application of DX as a way of improving the efficiency of sales activities. Specifically, it involves the use of a printing mail-order system and marketing automation system. The printing mail-order system optimizes routine operations such as ordering printed materials or creating quotations. Further, marketing automation makes it easier to target high-probability customers, which increases sales efficiency.
