The Development of the Cruise Market in North America and Asia

Abstract

Since 1980 the cruise market in North America has been growing at a rate of 10 per cent per year and the market has now become the largest in the world with 4,500,000 passengers per year. In order to study the above mentioned market, the author has recently experienced the cruising twice in the Caribbean Sea. On this paper, the author clarifies, based on his cruise experience, how the Caribbean cruise market has developed into the world’s largest cruise market and what strategy the cruise lines have taken. Further, the author studies why the cruise market in Singapore has recently made spectacular growth and suggests, based on the two success stories, what strategy the Japanese cruise lines should take for the future.