The Future Model of Japanese Overseas Travel Industry Suggested by the British Model

Abstract

In 1995 Japan sent out some one and a half million travelers to different parts of the world. Britain that shares much in common with Japan in gepgraphical conditions, economic structures and otherwise, hitting the three million mark in 1989, has attained a leadership position in the overseas travel market of the world. The study analyzes the achievements of the British overseas travel industry and attempts to suggest a future model of the Japanese counterpart against the British model.