Abstract
Why people choose a hotel? This is a eternal theme of hotel industry. In spite of its importance, that question has not been solved yet. The purpose of this study is to investigate the effectiveness of personal values as determinant factor in hotel choice, compared with demographic and social-economic variables. We know well that it is impossible to touch, smell and taste hotel products because the characteristics of hotel products is intangible. Accordingly, with being influnced by psychological aspect, the customers tend to choose hotel products. In this study, the causal relationship between personal values and hotel choice criteria will be examined, furthermore statistical significance will be also examined between personal values and demographic and social-economic variables.
https://ror.org/00x194q47 
