Basic Concepts concerning Evaluation of Tourist Attractions

Abstract

The evaluation of tourist attractions is a primary study for the tourism development and tourism promotion of developing countries or certain areas in Japan who want to develop their areas to be an attractive destination. The evaluation of tourist attractions should mainly be performed through two aspects, the one by the tourism markets and the other by the stakeholders of destinations. The future visions of a destination described by the evaluation of tourist attractions by stakeholders are influenced by the identity of the stakeholders transferred through past, present and future self-images. This identity is significant for setting the unique character of the destination, strengthening the competitive power in the markets and realizing the value internalized by the stakeholders of the destination. It is essential to establish proper methodology for the evaluation of tourist attractions and for the definition of stakeholders in the local community of the tourism destination. The purpose of this report is to try to assemble basic concepts concerned.