Price Determinant Factors of Game Meet Food in Tokyo Metropolitan Area

Abstract

Game meat food is attracting growing interest as gibier among rural communities, where wild animals threaten farm activity and even life under the processes of an ageing population and depopulation. This threat can be eased by the use of game meats as gibier food. However, the way in which gibier food is viewed by the hospitality industry, such as the culinary sector, has not yet been clarified despite its importance if demand for such food is to be developed. This study investigated the factors determining the price of gibier food served in restaurants and bars in the Tokyo Metropolitan area. For this purpose, we estimated price determinant factor models by using data obtained from the website of each restaurant and bar. The sample size was 11 7. The results of the estimation showed that there were statistically significant differences in prices depending on the types of food, availability of meat, the popularity of the venue, and its internet evaluations and web-based booking system. From these results, we can conclude that gibier food has two directions: popular oriented and high-end oriented. Further study is needed on this aspect.