Journal of Rural Economics
Online ISSN : 2188-1057
Print ISSN : 0387-3234
ISSN-L : 0387-3234
research letter
Evolution of Agricultual Business through Collaroration with Different Industries: Focusing on Collaboration with Manufacturing Industry Introducing New Technology
Norie SHIRASAKA Shinichi SHOGENJI
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2018 Volume 89 Issue 4 Pages 345-350

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Abstract

In this paper, we focused on cooperation between different industries in manufacturing and agriculture, and examined the background of technological innovation and the conditions for continuing cooperation as a project with the use of economics concepts and case analysis. As a result, we found that the change in the economic environment of each cooperating entity in recent years is an incentive for technological innovation. As a condition for establishing cooperation that contributes to agricultural technological innovation, farmers' understanding of new technologies, mutual trustbuilding, and long-term business planning of the manufacturing industry are indispensable.

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© 2018 The Agricultural Economics Society of Japan
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