Evaluating the Effects of a Food Education Program Conducted by a Food Company

Abstract

This paper investigates how the food industry carriest out food-education activities and their effects on beneficiary families by focusing on the Kewpie Company's program. The data were collected by a questionnaire survey to the parents of school children who were the beneficiaries of this program conducted at school as "a delivery class". We employed an ordered probit model to analyze how the effect of the food-education program on the dietary habits of school children and the mothers' impressions of Kewpie varies according to the attributes of households.