訪日外国人における旅行満足と再来日の意向の規定要因

『訪日外国人消費動向調査』の個票データを用いて

抄録

This study aims to reveal the determinants of Chinese and Korean tourists' satisfaction and intention to revisit Japan. To study these issues, we assumed that the performance evaluations for destination attributes, such as "Eat Japanese food" and "Shopping," determine tourist satisfaction and intention to revisit. The main results are as follows : First, favorable performance evaluations for "Eat Japanese food" and "Shopping" have statistically significant positive effects for overall satisfaction and intention to revisit. Second, young tourists tend to get higher tourist satisfaction than old tourists, so that we show the efficacy of promotion for young tourists.