マルチメディアと新たなビジネスロジック(<特集>マルチメディア・ビジネス)

抄録

The recent development of multi-media technology has been wide and very rapid so that new business creation by multi-media is nowadays becoming critical to economic growth and social condition. Such trend is viewed and called as "cyberspace revolution"since it comprises real time and space and virtual world. Nevertheless, today, multi-media requires a new economic principle, "economy of speed or increasing return economy,"which is congruent with the world's move into the civic-entrepreneurship era.Accumulation of competencies and self-discipline are then needed because their combination could be expected to generate a flexible for the changing environment. Business speed is beginning to be more considerable and,at the same time,smaller and individual companies' potential power to create new business is increasing.Moreover,with multi-media network,core competence is rather an individual-related concept than organizational-related notion because individual core competence is more important and valuable in all respects.Individual therefore has more power and consideration than big organization so that,in fact,the world is actually going through an era of individual power with multi-media network.