主催: 横断型基幹科学技術研究団体連合
会議名: 第11回横幹連合コンファレンス
回次: 11
開催地: 統計数理研究所（東京都立川市）
開催日: 2020/10/08 - 2020/10/09
Among various corporate marketing activities, the approach to customers is becoming more sophisticated year by year. In particular, the recommendation with purchases related data has become a common technology on EC sites as the Internet spreads. However, effective recommendations are not easy in EC because of the problems of basket dropping and cancellation. In this paper, we discuss a recommendation method that considers post-purchase cancellation using purchase-related data. A Bayesian network that can consider probabilistic causal relationships is used for this recommendation analysis.
