抄録
This study examined the relationships between the feelings about the purchase for others and the scene by using text mining, analyzing feelings by PLSA and, furthermore, the relationship among the feelings, purposes and the product genres by using a Bayesian network analysis for the review data of the sports product of Rakuten Ichiba. This study could understand what kind of communication was performed when a person purchased a product as a gift by analyzing the review data of the sportswear accessories and golf that there were particularly many products to purchase for others in sporting goods.
