最大化と満足化が選択後の後悔と満足度に及ぼす影響

抄録

This study examined how maximizing (looking for best outcomes) and satisficing (looking for something that crosses the threshold of acceptability) affect regret and satisfaction of choice. Ninety undergraduates were randomly assigned to either a maximizing or satisficing condition. They were given "tips of better choices" to manipulate their thought style. Presented with a scenario, they were asked to choose one of eight options. They rated regret and satisfaction of their choice. Results indicated that the participants in satisficing condition showed lower regret and higher satisfaction for their decision than those in maximizing condition. The discussion considers the possible applications.