On September 10th, the first beam was successfully circulated in the 26.7 km-long LHC ring. This historic event was performed in a very open environment. TV crews were in the CERN accelerator control room. More than one hundred million people around the world watched spots in the beam monitors. At KEK, we organized a press conference in the day before, with a high-quality video connection to CERN. In this report, we will describe how the events were organized.