Nudge with a forward posture

~manipulation of a decision-making environment will enhance willingness to change one’s attitude~

Abstract

Based on previous nudging and embodied cognition approaches, we proposed a new type of nudge: manipulating people’s body posture by changing a decision-making environment could lead decisions in a certain direction. In this paper, our purposes were to investigate whether a forward posture really affect decision making, and if yes, what types of decisions could be likely to be influenced. Through two behavioral experiments, we found that participants’ forward posture could enhance their decisions, especially willingness to change their own attitude. Our findings will provide an opportunity to consider the design of the real-world environment and artifacts for leading people to their predictable decisions.