A Study on Identifying Factors that Make Crises Turn into Opportunities on Social Media

抄録

Social media has reshaped how crisis information is generated and shared. Therefore, how to use the characteristics of social media to turn a crisis into an opportunity, is of significant importance for this study. The objective of this research is to identify the factors on the crisis that can be turned into opportunities by using social media. In order to achieve the aim, this paper has been divided into six principal sections. Firstly, a brief overview of the research background and objectives of this study were provided. Secondly, it has offered a review of the related works on the subjects regarding two dominant theories. According to previous research, case studies and interviews were held for abstracting some common features and the logic behind them as possible impact factors. In this section, the hypotheses were developed based on the research objectives. Furthermore, hypotheses were tested based on the real findings collected data from a questionnaire survey. The key findings that approve or oppose those hypotheses were discussed fully in the section of the discussion that can supplement academic literature on practice of crisis management.