Japanese Psychological Research
Online ISSN : 1468-5884
Print ISSN : 0021-5368
NEGATIVITY BIAS IN ACCEPTANCE OF THE “PEOPLE'S OPINION”
SUSUMU YAMAGUCHI
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1978 Volume 20 Issue 4 Pages 200-205

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Abstract

In the present study, it was hypothesized that subjects would accept statements involving people's negative opinion more easily than those involving positive opinion. To examine the hypothesis, a technique developed by Gilson and Abelson (1965) was used: Positive and negative opinions were operationalized as sentence verbs, support and oppose, respectively. Experiment I confirmed the above hypothesis. However, there was no general tendency among subjects to accept negative statements more easily than positive statements. Experiment II was conducted to examine this point, by using a wide variety of verbs. The result of Experiment II, however, was not conclusive.

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