異端児的地域運動から洗練されたグリーン・ツーリズム事業の展開へ

抄録

In this report, I explain the current phase of quality control for "Green Tourism" business, which is an interregional exchange project to supply a countermeasure for depopulation in rural areas, using the natural and cultural asset in local area. In contrast to industrial products, it is difficult to conduct quality evaluations of tourism businesses that only provide experiences as a product. Investigation of the farm-inn business in Noto Peninsula, Ishikawa prefecture, Japan, which offers service to many visitors from many countries, has made clear that there were many problems in the area of quality control of green tourism that needed to be resolved. For example, there were no prepared, detailed manuals for unanticipated problems, and an analysis of experiences with user comments and complaints was lacking. To resolve these issues the simultaneous pursuit of variety and service quality control are required.