抄録
Nissan challenges to improve our global competitiveness by adapting to global market changes.
In such an environment,Nissan has increased overseas production based on the“local production for local consumption”concept. The key is how to improve the efficiency of overseas production for successful globalization. Nissan has established the “Alliance Production Way”to deploy to overseas plants. APW features “Two never endings”which lead all of our activities to focus on customer requirements. Based on the APW, Nissan established strategic “4G”to promote local production, such as Global Training Center, Global Package Design Center, Global Process Engineering Center and Global Launching Expert. APW principles have been accurately and efficiently transferred to overseas plants. Meanwhile, Japanese plants have lost their relative competitiveness.To break through,they started many activities heading for “global No.1.”One of the examples is the unconventional low cost automation using “Karakuri”. Such challenges to innovate our “manufacturing”are derived from an APW characteristic of“Never ending quest to identify problems and put in place solutions.”This is the exact role for Japanese plants to play as “Mothers”.
