Abstract
Galapagosization is a term indicating a phenomenon that domestic products are isolated from overseas markets as a result of evolving under their own market environment based on unique needs and product standards. Japanese manufacturing companies had been keeping the idea that multifunctional and high quality products can be sold a lot in emerging markets, similarly domestic market. As a result, Japanese products were perceived as excessive quality in emerging markets, and Japanese products with high price range could not be accepted by local people. In this paper, the Galapagosization is classified from the aspect of “attractive quality” and “must-be quality.” Thereby, the future task of quality control from the viewpoint of the Galapagosization is shown. In order for Japanese companies to advance overseas development without falling into the Galapagosization, these things are required: (1) to establish country-specific strategies to promote overseas expansion, (2) to expand Japanese standards and attractive quality overseas, (3) to develop potential needs by seeds oriented approaches.
