Abstract
Many manufactures over the world that attempt to Servitize have been confronted with severe obstacles. On top of this, the negative temporal and financial result of Servitization was reported in the previous study, called ‘service paradox’.
We conducted mail survey for eight sectors（ seven manufactures plus telecommunication）, asking about the seven categories of obstacles on Servitization including leadership, company culture, shortage of human resources, and so on. Then we merged the survey data and their financial results. Based on the survey data and their financial results, we divided the companies into four stages of Servitization. We verified the differences of obstacles among the sectors, company’s sizes, and their financial situations. As a result, we found that the service paradox doesn’t exist in most cases.
