抄録
With the government’s increasing emphasis on arts education, the necessity of the artistic education function and brand shaping of theaters, as important carriers of urban cultural dissemination, has become more prominent. This paper takes the Guangzhou Grand Theatre as a case study to explore innovative strategies and practical paths for the branding of theatre arts education. By analyzing the basic concepts of theatre arts education and its branding, this paper examines the current advantages and challenges of theatre arts education branding, further elucidating its core value to audiences, theaters, and society. Finally, the paper proposes a four-dimensional strategy based on brand philosophy, characteristics, development, and communication. This study aims to extend theatre arts education from theaters to communities through brand operations, achieving deep dissemination from a small scale to widespread popularization, thereby providing feasible paths and prospects for developing theatre arts education branding.
