抄録
This study aims to systematically analyze the success factors of rural tourism in Japan and examine the associated challenges and future research directions. Focusing on the management of natural resources, community participation, and the use of digital technologies, the research highlights the need to build sustainable tourism models, diversify local economies, and achieve harmony between tourism and environmental conservation. Through this analysis, the paper seeks to offer policy recommendations and practical insights applicable to other regions, based on successful cases of rural tourism in Japan. In particular, it explores strategies to effectively utilize regional resources, integrate environmental preservation, and present concrete research issues for the sustainable development of the tourism sector. The findings are expected to provide valuable implications for regions pursuing sustainable rural tourism and contribute to the long-term coexistence of tourism and local communities.
