The shape of the market area of tourist sites and the influencing factors

Abstract

Under various trends, competitiveness between tourist sites is expected to become severe. Therefore, in order to sustain the tourist sites, it will be necessary to understand the framework concerning the market area of tourist sites. Thus, based on the classical market area models, this research confirmed the shape of the boundary line between two tourist sites, by applying the factors of tourism: cost to experience the tourist site; the disutility/utility at the tourist site; transportation fee; the cost related to travel time; and the disutility/utility from transportation means. The results confirmed that these factors will have an impact on the market area of tourist sites.