2017 Volume 16 Issue 1 Pages 36-41
Recently, some private companies have started a new form of agricultural service that provides parcels, tools, and technical support for agro-activities to urban residents. In this study, we identified characteristics of users of the service by comparing the results of the questionnaire survey sent to the users with that of the web-based survey sent to other urban residents. Results showed that users of the new service were relatively old, had flexibility, had a positive impression of agro-activities, and had a set of values that focused on self-fulfillment. From these results, we can interpret that the new service provided by private companies is developing urban residents who are not familiar with existing agro-activities by supporting limits of their skills.
