2020 Volume 19 Issue 1 Pages 47-54
Recently, the importance of area management has been emphasized, and its practice has been widespread in various areas. In order for the area management to garner more social recognition and to secure necessary funds, it is important to visualize how much value it is generating in money terms. This report evaluates how much value the area management activities in Umeda area in Osaka are generating by using the contingent valuation method. It amounts to about 1,470 million Yen by the activities as a hole, within which about 440 million Yen generated from the event activities are included. These figures are rather close to the ones which are estimated by other methods.