An analysis of individual acceptable process on a new mobility service based on qualitative data

in a case of social experiment of mobility blend in Kozoji NT

Abstract

The purpose of this study is to clarify the usage requirements of local residents toward the regional implementation of new mobility services. In particular, in this paper, we focus on the elements and processes that lead to the daily use of mobility blend (MB), which is in as a new mobility service. For this purpose, we conducted an interview survey of users for three social experiment in Kozoji NT. Grounded Theory Approach (GTA) is used in the analysis. As a result of GTA, seven elements related to utilization were extracted. And we showed three processes from seven elements by Category-related integrated diagram of GTA.