Analysis of the colors of advertisements in front of the station in terms of the relation to the station characteristics

For private railways in the western suburbs of Tokyo

Abstract

The purpose of this study is to test the hypothesis that the colors of advertisements in front of private railway stations tend to vary along railway lines, and that they are also affected by station characteristics such as the year of opening and the number of passengers. To this end, for Keio Sagamihara, Tobu Tojo and Odakyu Tama Lines, the relationship between colors and station characteristics was studied using discriminant analysis and clustering. The results show that the colors differed greatly according to the distance from the center of Tokyo, not along the railway line, and also according to whether the station was on the side of the center of Tokyo from the terminal station or the suburbs side.