A study on actual conditions and future issues about utilization of community currencies and retail shops' efforts

Focusing on two cases in Tokyo

Abstract

In this study, we focus on the circulation of a community currency and all the efforts done by every single retail shops, and aim to consider how to improve the awareness and promote the community currency. We surveyed 13 community currencies in Tokyo, Kanagawa, Saitama and Ibaraki respectively. In addition, we conducted street surveys for the 2 currencies out of these 13 community currencies, of which many shops are the joining as a membership and a wide range of availability. They are the Earth-day money and the Atom currency. We herewith would like to show you the difficulties and substantial challenges of a community currencies based on the result of this survey.