Cooperation Among Agricultural Women Through SNS: A Case Study on the Inaugural Students of the Saitama Career-up Program for Agricultural Women

Abstract

The number of SNS users has been increasing. This has enabled people to interact beyond their regional network. We consider that SNS significantly affects the agricultural women involved in the sixth industrialization activities. For those who have traditionally developed the sixth industrialization activity based on local communities, the decrease in rural populations makes it difficult for them to cooperate. This paper investigates the areas of the sixth industrialization in which agricultural women can cooperate, and how SNS affects agricultural women. We found that the use of SNS improves public relations and sales in the sixth industrialization processes. We also conclude that agricultural women get emotional support through SNS communication.