Decision support for extracting and dissolving consumers uneasy factors over foods

Abstract

In this paper we try to extract consumers uneasy factors over foods and try to construct structural models among these factors using a revised DEMATEL (Decision Making Trial and Evaluation Laboratory) for finding priority to dissolve among these uneasy factors. We found that we should dissolve the factor truth of food indication first and then the other factors to get rid of consumers uneasy feeling on foods effectively.