Research Papers
From Hard Eye Management to Soft Eye Management
2020 Volume 27 Issue 1 Pages 83-88
Details
2020 Volume 27 Issue 1 Pages 83-88
After the collapse of the bubble economy, over 20 years have passed, major electronics manufacturers, which had been a flower-shaped company in the past, have been forced to lose immediate earnings. Why has it become like the present situation? The reason for this is that sustainable management is not done and management that pursues only the immediate earnings has been achieved. In this research, we define management methods pursuing only immediate earnings as hard-eye management, sustainable management methods including stakeholder management as soft-eye management, extract issues of Japanese companies and mention improvement measures．The purpose of this research is to make it.
