JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES
Online ISSN : 1884-6599
Print ISSN : 0037-2072
ISSN-L : 0037-2072
The Correlation Between Reading Ten dencies of Fashion Magazines and the Drive for Thinness
Takahito SASAKI
Author information
JOURNAL OPEN ACCESS

2011 Volume 52 Issue 2 Pages 107-112

Details
Abstract

This study intends to look into the so strongly asserted correlation between the drive for thinness among young ladies and the type of fashion magazines they usually read. In fact, such a correlation is well documented in a certain number of studies.
However, squarely narrowed to the Japanese society's context, these studies need to be cautiously taken in so far as nowadays Japan churns out a host of fashion magazines of different types.
Is really there any relationship between reading tendencies of fashion magazines and crave for slim body shape? Our survey has shown that there is a statistically significant difference between the exposure to fashion magazines and the drive for thinness among young Japanese ladies.

Content from these authors
© 2011 Jpn.Res.Assn.Text.End-Uses
Previous article Next article
feedback
Top