2011 Volume 52 Issue 2 Pages 107-112
This study intends to look into the so strongly asserted correlation between the drive for thinness among young ladies and the type of fashion magazines they usually read. In fact, such a correlation is well documented in a certain number of studies.
However, squarely narrowed to the Japanese society's context, these studies need to be cautiously taken in so far as nowadays Japan churns out a host of fashion magazines of different types.
Is really there any relationship between reading tendencies of fashion magazines and crave for slim body shape? Our survey has shown that there is a statistically significant difference between the exposure to fashion magazines and the drive for thinness among young Japanese ladies.