The aim of this study was to examine the relationship between views of health and clothing behavior of female university students. The questionnaire was constructed of “Health-View Questionnaire”, “Clothing Behavior Scale ”, and some questions about clothing. The questionnaire was administered to 127 female university students. As for the sub scales, the score of psychoIogy and culture major was significantly higher than fashion science, art and design majors in “Harmony with another person” and “Personal and social prevention” of Health-View Questionnaire. The high score group of Health-View Questionnaire was significantly higher than low score group in “appropriateness for social situations” as the sub scales of Clothing Behavior Scale.
In conclusion, the high score group of Health-View Questionnaire, that is the group who defines health as broad and diverse, made point of “appropriateness for social situations” in clothing behavior. The possibility of their regulation on their mental health and social aspect including human relations by clothing behavior was suggested.
This study intends to look into the so strongly asserted correlation between the drive for thinness among young ladies and the type of fashion magazines they usually read. In fact, such a correlation is well documented in a certain number of studies.
However, squarely narrowed to the Japanese society's context, these studies need to be cautiously taken in so far as nowadays Japan churns out a host of fashion magazines of different types.
Is really there any relationship between reading tendencies of fashion magazines and crave for slim body shape? Our survey has shown that there is a statistically significant difference between the exposure to fashion magazines and the drive for thinness among young Japanese ladies.