Abstract
This study was conducted to construct Clothing Behavior Scale which could measure individual differences of clothing behavior objectively, quantitively, and easily. The questionnaire composed of sixty-four items was distributed to 763 undergraduates (332 males and 431 females) . The results were factor-analysed to indentify dimensions of clothing behavior and select items for the scale. This analysis yielded four factors: 1) fashion-consciousness, 2) tendency to think much of function and amenity, 3) interest to appropriateness for social situations, and 4) practicing economy.
On the basis of this result, we have constructed Clothing Behavior Scale consisting of four subscales available to both sexes. Internal consistency reliabilities (Cronbach's α coefficient) of these subscales were ranging from 0.695 to 0.836.
