Abstract
This paper studied a relation between others' reactions and selfish feelings about normative clothing actions. It was indicated how a human being would decide his normative clothing actions after estimating others' reactions and assuming his feelings from them. The results were as follows:
1) We found two factors in analysing eight others' reactions against normative clothing actions. The first factor was considered as not verbal and not direct acceptance-rejection one.Others did not speak but watch well-meaningfully to inform him that they had accepted him because his clothing action was evaluated as of good sense and suitable for the occasion. The second was thought as verbal and direct acceptance-rejection one. They praised to inform him that they had accepted him because his clothing action was assessed as common sense.
2) Because of their stability, we used the same four factors of normative clothing consciousness as our previous papers. The first was ‘practicality on a formal occasion’, the second was ‘practicality on an informal or semiformal occasion’, the third was ‘personality and population on an informal or semiformal occasion’ and the fourth was ‘social harmonization on an informal or semiformal occasion’.
3) The scores of others' reactions against normative clothing actions of the first factor were all minus/negative while all of ones of the fourth were plus/positive. This explained that others' acceptance-rejection reactions depended on normative clothing actions.
