Abstract
This study has investigated the individual differences in the relationship between others' reaction and affective states in dress, conformed to or deviated from clothing norms. 750 students and 398 workers were asked to rate the degree of awareness of clothing norm, the degree of others' reaction and the degree of affective states in dress, conformed to or deviated from clothing norms. They also completed the scales of self-consciousness and others' consciousness. Analyses of variance (ANOVAs) and analysis of correlation showed that gender, social statement, the awareness of clothing norms, self-consciousness and others' consciousness would define the attitude and feelings with conformity or deviation from the awareness of clothing norms. Sex, the degree of self-consciousness and the degree of awareness of clothing norms, influenced in the relationships between others' reaction and affective states in dress conformed to or deviated from clothing norms.
