The purpose of this study is to compare between middle-aged women and female university students about dressing image and color effect of women's suits. Thirty middle-aged women and fifty-four female university students participated in the experiment. The colors of suits worn by two women of about twenty- and fifty-year old were changed using CG and used as samples. The image and the character of wearer of total 70 samples were evaluated at five levels by semantic differential (SD) method. Evaluated values were analyzed by using factor analysis and analysis of variance. The results are as follows:
1) The image of suits for women evaluated by middle-aged women and female university students is composed of two factors: “formality” and “femininity”. The character of wearer is composed of two factors: “activity” and “friendly feeling”.
2) The factor that middle-aged women resemble female university students has effect on dressing image. Also, clothing image is influenced by age of subjects. From the result, we can recognize that evaluation of middle-aged women differs from evaluation of female university students.
3) Though middle-aged women and female university students have the same dressing image of women's suits, the degree of color effect is different depending on the age of subjects and wearer.

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The objective of this study is to make it clear what expectations about fashion are held by Japanese male college students who are interested in fashions. We classified the fashion items into three items, namely, brand items, daily life items and information items, just as same categories as in our first paper of this series. We used principal factor analysis to find the factors which were made of their expectations. We used (1) the branditems, (2) the daily lifeitems and (3) the infomation items.
Then, we used principal factor analysis with the data as a whole to get the three factors: the first feeling-practical, the second change-constant and the third ornamentalfunction.

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The purpose of this study is to categorize fashion adopters through need for conformity and need for individuality as adoptable motives in fashion and to clarify the effect of these two needs for fashion adoption in male and female students.
First, “the Need for Conformity Scale” and “the Need for Individuality Scale” were constructed. Second, according to the scores obtained by these two scales, college and junior college students were divided into four categories. They were also asked about fashion adoption of which scores were obtained by means of “the Fashion Behaviour Scale”. Third, scores of fashion adoption and need for conformity and individuality were compared between sexual differences.
The results suggested that fashion adopters could be categorized by adoptable motive in fashion. The influence of need for individuality was strong for fashion adoption, and the reason why female adopts fashion actively was influenced by strength of need for individuality.

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In order to examine the factors that specify an adolescent couple's dress tendency, a questionnaire survey was conducted for university students and vocational school students in Kansai and Chubu areas in September-October, 2001. Seventy-one couples who have a romantic relationship were classified into the “similar dress tendency couple” and the “dissimilar dress tendency couple” by the grade of wear about each four types of dress categorized through preliminary surveys. As a result of predicting them by intimacy, clothing life style, love style and gender role assignment behaviour using stepwise multiple discriminant analysis, Pragma, Storge (both female), Mania (male), masculine role behaviour (female), “canonicity” (male), masculine role behaviour (male) and “sociality and practicality” (female) had contributed to distinction. As a result of discriminant analysis, as for the height of female's Pragma or Storge type, male or female's “masculine role behaviour, relation with the dissimilar tendency of couple's dress was suggested, and as for the height of male's Mania type, male's “canonicity” and female's “sociality and practicality”, relation with the similar tendency of couple's dress was indicated.

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This paper studied a relation between others' reactions and selfish feelings about normative clothing actions. It was indicated how a human being would decide his normative clothing actions after estimating others' reactions and assuming his feelings from them. The results were as follows:
1) We found two factors in analysing eight others' reactions against normative clothing actions. The first factor was considered as not verbal and not direct acceptance-rejection one.Others did not speak but watch well-meaningfully to inform him that they had accepted him because his clothing action was evaluated as of good sense and suitable for the occasion. The second was thought as verbal and direct acceptance-rejection one. They praised to inform him that they had accepted him because his clothing action was assessed as common sense.
2) Because of their stability, we used the same four factors of normative clothing consciousness as our previous papers. The first was ‘practicality on a formal occasion’, the second was ‘practicality on an informal or semiformal occasion’, the third was ‘personality and population on an informal or semiformal occasion’ and the fourth was ‘social harmonization on an informal or semiformal occasion’.
3) The scores of others' reactions against normative clothing actions of the first factor were all minus/negative while all of ones of the fourth were plus/positive. This explained that others' acceptance-rejection reactions depended on normative clothing actions.

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This study has investigated the individual differences in the relationship between others' reaction and affective states in dress, conformed to or deviated from clothing norms. 750 students and 398 workers were asked to rate the degree of awareness of clothing norm, the degree of others' reaction and the degree of affective states in dress, conformed to or deviated from clothing norms. They also completed the scales of self-consciousness and others' consciousness. Analyses of variance (ANOVAs) and analysis of correlation showed that gender, social statement, the awareness of clothing norms, self-consciousness and others' consciousness would define the attitude and feelings with conformity or deviation from the awareness of clothing norms. Sex, the degree of self-consciousness and the degree of awareness of clothing norms, influenced in the relationships between others' reaction and affective states in dress conformed to or deviated from clothing norms.

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The purpose of this study is to investigate the change of clothing attitude and behaviour of the people who participated in two fashion shows for elderly people. And then the authors have collected the basic data towards fashion therapy by examining the psychological effect of those fashion shows on the elderly. In the first investigation, we examined the effect of the experience of participating in fashion shows on clothing attitude, behaviour, etc. In the second investigation six months later, we examined the change of the clothing attitude and behaviour of the elderly people who had participated as a model.
In the first investigation, a principal component analysis was carried out based on the correlations of the items about the change of the clothing attitudes and behaviour which 98 elderly people had felt within a month after the fashion shows. As a result, the structure of three factors in clothing attitude, and two factors in clothing behaviour became clear. And it was suggested that the people of a model group had the clothing attitudes more positively and showed deeper interest in clothing in their everyday life than those of a spectator group.
Furthermore, in the second investigation, it was suggested that the effect of changing clothes positively continued even after a half year, and the personal relations made through such activities as fashion shows were also maintained.

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The purpose of this study is to study the relation between clothing and emotional activation of the elderly.
We held fashion shows for the elderly that was cosponsored by Kyoto Welfare Center for the elderly and Social Psychology of Clothing (SPC) in September 2000 and 2001. The elderly and instructors who participated in those fashion shows have been asked to fill out a questionnaire, and analyzed their opinions or impressions to investigate the change of their mind. At the first show, the participants just expressed that they had a good time at the show or something like that, while at the second show, they expressed more definitely that they had felt they were encouraged by dressing up. The questionnaire survey has suggested that a fashion show like this not only stimulates the emotion of the elderly but also helps them to find the pleasure of living.

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