論説
レガシィにみる持続的優位性の再検討
?価値共創を実現する企業活動の視点から?
2011 年 2011 巻 26 号 p. 139-153
詳細
2011 年 2011 巻 26 号 p. 139-153
The purpose of this study is to clarify through the example of SUBARU “LEGACY” that their products have their original strength after purchasing.
Based on researches done mainly by case studies, it is showed that customers keep being interested in perception of the product not only before but even after purchasing, and demonstrates that efforts made by a manufacturer producing parts for racing cars. greatly contributed to improve the perceived value of the product.
The author examines that these qualities are evidences of sustainable advantage and additionally, he points out that corporate activities made by other companies than the manufacturer itself has importance in co-create of value.
