抄録
In the 21st century, the automobile industry has been undergoing significant environmental changes, and many of the changes in competitive conditions are severe. One of these changes is the remarkable development of the automobile industry in emerging countries. This paper first focuses on the automotive industry in East Asia and analyzes its development, and then it recommends a direction for Japanese manufacturers to take and provides measures to be taken by them in the future. In East Asia, Japanese automobile manufacturers have recently built an overwhelming superiority in the ASEAN market but have not been able to obtain a high market share in China, even though the Chinese automobile market is huge and continues to increase in size. Moreover, South Korea's automobile industry has been enhancing its competitiveness. Even though the Japanese manufacturers have been overwhelmingly strong in the ASEAN market up to now, the aggressive attitudes of VW and GM are noticeable. In conclusion, it is necessary for Japanese automobile manufacturers to transform their strategies in the East Asian market in order to maintain a competitive advantage for the Japanese automobile industry in these areas in the future.
