デザイン経営における感性のマッチング

―岩手県内中小企業における実験的取組みに基づく実証研究からの考察―

抄録

In this research, we focus on design management as a matching of“ sensitivity”, and examine the matching of design personnel with SMEs that adopt design management. In particular, the matching of SMEs and design personnel, which can be said to be difficult to secure in-house design personnel due to lack of management resources compared to large companies, is an experimental approach as a local model of Iwate Prefecture. By doing so, it will lead to empirical research.

In this paper, we first organized discussions on business-to-business relationships from the perspective of transaction costs, management resources, and sociology. In addition, we have also organized research on human resource matching in companies, which has been conducted mainly on empirical research. From these previous studies, the cost is important not only before the transaction but also after the transaction, the existence of an intermediary is important for improving the matching accuracy, and the shortage of resources is supplemented by filling the gap in the network. He mentioned the importance of things and the importance of exchanging information in human resources matching. Based on these, we presented the framework for this research on design matching that does not correspond to QCD （quality, cost, delivery）, which has been regarded as important in conventional production goods transactions.

It is considered that there is a weighting gap between the company and the design personnel in conducting the experimental efforts to demonstrate the framework of this research in the matching of SMEs and design personnel. In order to eliminate such a gap, in this research, matching will be practiced by mediation using a matching sheet by the Iwate Industrial Research Institute.