デザイン経営に向けた感性を起点としたマッチング

――ものづくり中小企業におけるデザイン人材とのマッチング実践事例からの考察――

抄録

The importance of design utilization in corporate management is increasing more and more. Especially in large companies, design is used not only for product design but also for corporate management. On the other hand, local SMEs still do not have a sufficient understanding of design. Therefore, this paper focuses on the utilization of design in local small and medium-sized manufacturing companies.

SMEs have less management resources than large companies. And since it is costly to utilize design, it is often difficult to have a designer in-house, or it is not positive to utilize designers. Therefore, in this research, we will practice the utilization of external designers. In this research, we aim to demonstrate the local version of the design management model by actually practicing matching between manufacturing SMEs and designers and working on the development of new products that utilize design, and at the same time, practice design management in local SMEs. Utilizing an external designer also means matching with the designer’s sensibility, and in this paper, we will practice matching based on this sensibility and consider from the case.

In matching with a normal external designer, the judgment is greatly influenced by the objective information such as the designer’s career, qualification, and award history. Therefore, we created a sheet that describes the QCD information of design personnel and the sensitivity information separately. Then, matching was carried out with priority given to sensitivity. From the practice of matching at TOKOSHA CO., LTD, issues for accumulating case studies in the future were also materialized.